From supplier to webshop — fully automated

One platform that handles the entire chain: pull data, set prices, sync inventory, publish products. No manual work.

The foundation

Automatic data collection

Everything starts with data. Ecombooster fetches product data, prices, stock levels and images directly from your suppliers — automatically and on schedule, without manual work.

Solves: manual product management, inaccurate data

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Supplier integrations

Connect suppliers via API, files (XML, CSV, JSON, Excel) or web spiders. Data is fetched automatically on schedule.

Discover new products

Discover new items from suppliers directly in the platform. Create products with one click — all base data is filled in automatically.

Automatic updates

Prices, stock levels, delivery times and product status updated automatically. Visual import trend charts with anomaly detection show product counts and error rates over time. Automatic HTML sanitization and URL whitelisting in imported data.

Multi-sourcing & best supplier

Link the same product to multiple suppliers. Compare purchase prices, stock levels and delivery times — the system automatically picks the best source based on your rules.

The heart

Rule engine & automation

Automate everything that can be automated. Configure rules per supplier, category or any dimension you want — the system does the rest.

Solves: repetitive manual work, inconsistency, error-prone handling

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Product name & SEO rules

Create rules for how product names, meta titles and descriptions are generated. Consistent and SEO-optimized without manual work.

Category mapping

Map supplier categories to your own automatically. New products end up in the right place from day one.

Attribute mapping

Map and normalize supplier attributes to your own attribute schema. Consistent filter options in your webshop.

HTML cleanup

Automatic cleanup and normalization of HTML code in product descriptions from suppliers. Clean and consistent output.

Pricing rules

Ten rule types including percentage markup, target margin, competitor-based and minimum margin. Seven rounding strategies with psychological pricing. Configure per supplier, category, brand or product.

Dimension Formatting

Automatically combine measurements into readable formats (e.g. "Ø12.5 x H25 cm"). Detect set/pack quantities from product names. Dynamic placeholders in naming rules.

Product management

Product management & PIM

Complete PIM with everything you need to manage product data efficiently — from individual items to thousands at once.

Solves: slow time-to-market, poor data quality

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Products & variants

Manage simple products, variants, categories, attributes, images and documents. Multi-language support with automatic translation.

Bulk operations

Work with 50–100 items at a time. Specialized bulk editing views for pricing, categorization and SKU management with inline editing directly in the table. Group products into work batches. 30+ filter options including data quality, attribute compliance, margin range and duplicate detection.

Product classification

Define which attributes are mandatory (MUST) or recommended (SHOULD) per product type. Ensure data quality.

Multi-language support

Manage product data in multiple languages with support for automatic translation via DeepL.

Attribute Workbench

Visual workspace for attribute management with pipeline-based transformations. Automatic extraction and normalization of attribute values from supplier data with priority-ordered rules.

Data Quality Monitoring

Field reports with coverage scoring per supplier (green >90%, yellow 50–90%, red <50%). Regression detection with automatic alerts when data quality drops.

Product Lifecycle States

Manage products through Draft, Published and Phased Out stages. Clear lifecycle tracking ensures discontinued products are handled automatically and new products go through proper review before publishing.

Stock Proxy Products

Link products with unit and price conversion factors — e.g. sell by the meter from rolls of 10. Inventory, pricing and order fulfillment adjust automatically through the conversion.

Pricing

Pricing & margins

Full control over the entire pricing chain — from purchase price to selling price, including customer groups and tiered agreements.

Solves: inaccurate prices, lacking margin control

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Purchase & selling prices

See purchase prices, selling prices and margins in one place. Automatic calculation based on your rules. Schedule sale prices with start and end dates. Full pricing audit trail for every calculation step.

Customer groups & agreements

Manage customer group pricing, volume pricing and agreements. Full margin visibility per customer group.

Currency management

Automatic currency conversion for suppliers with other currencies. Prices update with current exchange rates.

Competitor-Based Pricing

Use competitor prices to automatically adjust your own. Set pricing rules based on competitor data with configurable price floors and ceilings.

On-Demand Price Recalculation

Recalculate prices in bulk with advanced filtering by supplier, category or brand. Preview affected products before running. Get statistics on price increases, decreases and average changes.

Synchronization

Sync & publishing

Automatic bidirectional synchronization with your ecommerce platform. Update everything with one click — or let it happen automatically.

Solves: no synchronization, incorrect stock levels in webshop

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Bidirectional sync

Synchronize products, categories, prices, stock and images with your ecommerce platform. Dry run mode lets you test without changes. Smart merge prevents overwriting platform-specific fields.

Google & Facebook feeds

Configure product feeds for Google Shopping and Facebook/Instagram. Taxonomy mapping and customizable fields.

Full control

Choose exactly what gets synced and when. Publish manually with one click or schedule automatic syncs.

Integration Debugging

Full API request and response logging for troubleshooting integrations. Inspect payloads, track success and failure rates, and browse logs by date.

Logistics

Orders, inventory & logistics

Manage the entire chain from customer order to delivery — including procurement, inventory and shipping.

Solves: chaotic order management, lacking inventory control

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Customer orders & pick and pack

Modern card-based warehouse interface with real-time stock indicators. Pick lists, pack confirmation and shipping booking. Create backorders and inventory adjustments directly from picking view.

Backorder management

Full visibility on backorders including expected delivery times from suppliers. No surprises.

Inventory & procurement

Multiple warehouse locations, inventory transactions, reorder points. Create purchase orders based on need and supplier availability. Five specialized procurement views optimized for different workflows: price and stock editing, content review, category mapping and trade compliance.

Stocktaking

Complete stocktaking workflow with warehouse location listings, count entry and automatic inventory transactions. Color-coded indicators show last stocktaking date.

Stock Valuation

Report with all products, quantities and total values. Expandable supplier list per product with cost breakdown and support for package splits.

Stock Status Mapping

Define customer-facing stock labels and delivery timeframes per stock classification (e.g. "In stock — ships within 1-3 days"). Labels sync automatically to your ecommerce platform.

AI

AI & Content Generation

A unified AI Hub that brings together content generation, quality control, SEO intelligence and cost tracking in one place. Create professional product descriptions, meta texts and translations with full brand consistency.

Solves: time-consuming copywriting, inconsistent tone, empty product descriptions

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AI-Generated Product Descriptions

Generate unique descriptions with Claude or OpenAI. One AI call produces all outputs — description, excerpt, meta title and meta description — ensuring consistent tone. Uses product attributes, images, supplier data and competitor information as context.

Quality Control & Versioning

Automatic validation across 7 quality dimensions including AI search citability. Cross-product similarity detection, 11 writing strategies and quantitative SEO metrics (keyword density, readability, SEO score 1–100). Customize tone, target audience and emphasis per category. Full version history with comparison and rollback.

AI Assistant

Contextual chat assistant in admin that understands which page you are on. Automatic knowledge base that learns from feedback.

Scheduled & Batch Generation

Auto-generate content for products missing descriptions. Configurable schedule, daily limits and category filters. Optimized to use up to 30% fewer tokens than traditional approaches. Full cost tracking per generation with monthly reports.

AI Search Optimization (AIO)

Optimize content for AI-powered search engines like ChatGPT and Google Gemini. Three intensity levels and specialized writing strategies ensure your products are cited by AI assistants.

Automatic Keyword Integration

Auto-fetch and rank keywords from SEO database, Google Search Console and content opportunities. Keywords are integrated into the AI prompt for search-optimized content.

Schema.org & Structured Data

Auto-generate Product JSON-LD and FAQPage schema for rich search results. Improve search engine visibility without manual work.

AI Hub

Unified command center for all AI features. Six focused views: Dashboard overview, Content Studio for generation, Quality Center for validation, SEO Intelligence for keyword insights, Settings for profiles, and Usage for cost tracking.

AI Attribute Extraction

Automatically extract structured product attributes from unstructured supplier descriptions using AI. Includes unit conversion (e.g. "3 kW" becomes "3000 W"), conflict detection when multiple sources disagree, and fuzzy matching to prevent duplicates. Run standalone or combined with content generation.

Marketing

SEO & Advertising Analytics

A unified SEO & Performance Hub that connects search data, analytics, ad platforms and actual order data. See which products truly pay off — from organic search to paid advertising.

Solves: unclear ad ROI, manual SEO, missing link between ads and actual sales

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Google Search Console & Merchant Center

Automatic import of search queries, impressions, CTR and product feed status. Identify SEO opportunities and fix product disapprovals directly.

Reality-Checked Ad Analytics

Compare ad platform reported conversions against actual customer orders. See real ROAS — not the platform's inflated numbers. Google Ads and Meta Ads.

Product Profitability & Basket Analysis

See true profitability per product: procurement cost + selling price + ad cost. Discover how advertising one product drives sales of other products.

Google Shopping Custom Labels

Rule-based automatic assignment of custom labels (0–4) for bidding strategies. Segment by margin tier, stock level, brand or any product attribute.

ROI Measurement

Measure time savings per feature with configurable estimates. Automatically quantify how many hours Ecombooster saves compared to manual work.

AI-Powered SEO Analysis

One-click AI analysis that generates actionable recommendations: content strategy, keyword clusters, performance review and quick wins. Based on actual data from Search Console, GA4 and ad spend — not generic advice.

SEO Health Score

Every product gets a score from 0 to 100 based on 6 weighted components: content quality, meta completeness, keyword coverage, content freshness, image optimization and structured data. Color-coded in the product list for easy prioritization.

Google Analytics 4 Integration

Import organic traffic metrics, conversion data and revenue attribution. Cross-source analysis correlates GA4 data with Search Console queries and advertising spend. Sync up to 18 months for seasonal insights.

Google Trends Integration

Track keyword trend direction — rising, declining or stable — with weekly automated sync. Trend scores visible in keyword tables for data-driven content prioritization.

Content Freshness Tracking

Automatic detection of products with stale content. Configurable freshness threshold with priority escalation. Filter products by content age to keep search rankings fresh.

See how it works — book a demo

We'll show you how Ecombooster can save your business hundreds of hours per year. No commitment required.